Galaxy Note 7 Sacrificed To Protect Samsung’s Chosen Hero


Galaxy Note 7 Sacrificed To Protect Samsung’s Chosen Hero

The Galaxy Note 7 must be would be a powerhouse of a handset, but watching the launch of the phablet yesterday made it clear that Samsung’s latest handset is no longer on the top of the tree. It’s an important handset, but it’s no longer primary.

Rather than being ‘the best phablet that Samsung might make’, this yr’s Note is a curious mixture of the Galaxy Note 5 and the Galaxy S7 Edge. Many of the options of 2015′s Note 5 (together with the S-Pen and the software program options tied to the bigger display) have been smashed into the design cues and the waterproofing of the Galaxy S7 Edge.

That’s led to a bundle that misses the important thing historic advantages of the Note vary and shackling the phablet nearer to Samsung’s flagship smartphone handset.

Putting the specs of the Note 7 subsequent to the S7 Edge and there’s a important stage of crossover – the identical selection of processors relying on the area (Snapdragon or Exynos), 4GB of RAM, identical fast cost circuitry, similar wi-fi charging potential, sam e help for microSD playing cards, identical waterproofing, similar digital camera lenses…

The Note 7 does bump up inner storage to 64GB, offers a bodily bigger display screen and stylus help within the S-Pen. But it additionally makes a brave selection for the battery. While the main target will little question be placed on the rise to 3500 mAh from the Note 5′s 3000 mAh battery, that capability is lower than the S7 Edge’s 3600 mAh. It’s a cute sleight of hand in the marketing materials, but it surely confirms my suspicion in regards to the Note 7′s place in Samsung’s portfolio.

The Galaxy Note 7 (Photo credit: Samsung)

I’ve stated on quite a few events that having one of the best specs isn’t sufficient to promote a telephone, and that’s true. But having the very best specs has all the time been a part of the take care of the Note vary of gadgets. The Galaxy Note 7 trades away that trend and weakens the marketing story around the device.

It appears like a demotion for the Note vary after final yr’s poorly obtained Note 5. If so, that’s by design.

This hasn’t occurred accidentally, Samsung is properly conscious of how the Note has been perceived. It’s additionally nicely conscious of the prices concerned in designing, manufacturing, advertising and marketing, and promoting the big gadget. Beyond the ‘scorching take’ of what occurred to the Note 7 lies a extra attention-grabbing query. What do these adjustments to the Note say about Samsung’s technique and system positioning as a complete?

Samsung’s mobile division is going through a renaissance at the moment. DJ Koh took over from JK Shin in December 2015. Given the varied lead instances, he was dedicated to tweaking Shin’s chosen path by means of the launch interval of the Galaxy S7, though as the previous head of the R&D unit he would have had enter into the portfolio.

Koh’s model has been one which has been unafraid to take dangers, to assume strategically about the way to weaken the competitors with the sources he has out there. There is a deal with robust messages of innovation and excellence, and a willingness to alter the method that has typified the company method to promoting smartphones. How does that match up with the dulled fringe of the Note 7? Under Shin, the Note vary was seen as a second flagship – the Galaxy S handsets would arrive in March, the Note handsets would arrive in September, and Samsung would replace its flagship each six months.

I don’t assume that’s the case beneath Koh.

DJ Koh on the launch occasion for the Samsung Galaxy Note 7 (Photo by Drew Angerer/Getty Images).

I feel Koh needs Samsung to have one flagship, a singular hero, and each different gadget will likely be derived from and help the chosen one. In flip the anointed handset will pack in as a lot innovation, design excellence, up to date software program, and the main focus of the corporate. The trickle-down economics round that handset will left each different handset typically.

The secondary handsets can then go off and be champions in their very own niches – for the Note 7 which means within the enterprise house – selecting up the advantages of the hero halo after which giving it a particular sprint of flavour.

The inner head-to-head of the Galaxy S smartphones and the Note phablets to be seen because the flagship has been received by the (barely) smaller system with the bigger gross sales and the upper public notion. The Note 7′s job now’s to be the strongest phablet doable that may again up the principle smartphone line.

The Note 7 is well-equipped to try this job, however I can’t assist feeling that sacrificing the Note’s particular person story to help the only hero handset of the S7 Edge  is among the riskiest strikes that DJ Koh has made.

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